#30 A personal interview with Jeff Boss, hosted by Spencer Marona.output

In this backwards episode, Spencer Marona interviews Jeff. Topics explored include why Jeff doesn’t watch sports, killing bad guys, returning from deployments, the “public” SEAL, and more.

 

You’ll also:

 

Learn about Jeff’s worst BUD/S (Basic Underwater Demolition/SEAL) experience [8:51]

 

Learn the difference in SEALs when it comes to public exposure [14:03]

 

Jeff explains why the History Channel series The Selection was preferred over other shows depicting the military elite [16:30]

 

What it’s really like to return after deployment to family [23:52]

 

Jeff’s take on mental fortitude and why everybody “has” it [26:23]

 

A whole lot more.

 

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Check out this new episode of The ChaosCast!

#29 FMF

In this week’s Five Minute Friday episode, Jeff makes two important announcements, reviews the previous two episodes and shares the common theme between the two.

URL mentioned in today’s episode:

http://www.thechaoscast.com/resources/

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Check out this new episode of The ChaosCast!

Read Full Transcript

Announcements:
This will be the last week of episodes being published 3 times per week.
Second, I'll be hosting a free webinar on Creating Team Clarity next Thursday, March 23rd at noon eastern time.

You can learn more at the show's website http://www.thechaoscast.com/resources/ and scrolling to the bottom of the page where you'll see the webinar link.

Finally, I've added some free resources from various shows. I've added an AAR template and a worksheet for identifying your brand from episode 26 or 27.

Review 4E's of exceptional entrepreneurship
Ryan Berman interview

The common denominator between the two, is courage:

Having the courage to jump off a moving ship and swim to a new one.

Having the courage to believe in yourself and your ability to succeed (remember in episode 14 we talked about belief, and in episode 19 we talked about the difference between product and process goals and how the biggest benefit to goals isn't achieving them, it's that they forge the type of person who's capable of achievement.

That's big.

And actually that makes me think of episode 24 where I talked about what it means to "mine the hunt." If you haven't listened to it yet, I'll sum it up in one phrase: "It's not about winning the battle--although winning is important. It's ABOUT the battle. Period." I'll leave it there

AND I'll leave it at that for today.

Remember, check out next week's webinar on creating team clarity. It'll be Thursday the 23rd at noon eastern time. You can signup at http://www.thechaoscast.com/resources/

Released Episode
23  Mar  2017 #30 A personal interview with Jeff Boss, hosted by Spencer Marona.output Download
17  Mar  2017 #29 FMF Download
15  Mar  2017 #28 Founder Chief Creative Officer of The IDEA Brand Ryan Berman on Getting a Return on Courage Download
13  Mar  2017 #27 4 Es For Exceptional Entrepreneurship: No Matter What You're Doing, You Can Always Rely Upon These Four Strategies Download
10  Mar  2017 #26 FMF: There's No Such Thing As Reinvention Download
08  Mar  2017 #25: The chaos of startups - 4 frameworks to navigate entrepreneurial chaos and start Download
06  Mar  2017 #24: Mine the Hunt Download
03  Mar  2017 #23 FMF Focus on what you can affect and effect Download
01  Mar  2017 #22: 4 Leadership Lessons from the SEAL Teams That Are Fundamental To Business and Everyday Life Download
27  Feb  2017 #21: Stop worrying about yourself, doing vs being, the me vs we connection Download
24  Feb  2017 #20 Death, Love and Time Download
22  Feb  2017 #19 Don't Focus On The Product, Focus On This Download
20  Feb  2017 #18 Founder and CEO of Know Your Company Claire Lew On Getting To Know Your Company.output Download
17  Feb  2017 #17 4 Simple Strategies To Get (And Stay) Productive Download
16  Feb  2017 #16: Interview with Jason Lewis, Founder Theralent Executive Search On Making The Mindset Shift From Business Executive to Business Owner Download
15  Feb  2017 #15 Trust, Ego, We And Me.output Download
14  Feb  2017 #14 Interview with Author and Leadership Coach and Consultant Angela Sebaly on Courage Download
13  Feb  2017 #13 Interview With Jotforms Founder Aytekin Tank On How To Leverage Cross Functional Teams For Better Business Performance.output Download
10  Feb  2017 #12 Five Minute Friday Weekly Recap Download
08  Feb  2017 #11 Tom Brady Didn't Win, He Did This Download
06  Feb  2017 #10 Interview with Entrepreneur and author of Purpose is Profit Ed 'Skip' Mclaughlin Download
03  Feb  2017 #09: Embrace the Struggle Download
01  Feb  2017 #08: Chaos is freedom. Relish in it Download
30  Jan  2017 #07: Five Year Vietnam Pow, Leadership Coach, Consultant And Author Lee Ellis on Honor And Leadership Download
27  Jan  2017 #06: Five Minute Friday: The One Practice You MUST Do To Forge Clarity And Stay Competitive Download
25  Jan  2017 #05 Entitlement, Choice, Plodding vs Bursting, Goal Setting Download
23  Jan  2017 #04: 4 Simple Strategies For Finding Clarity Download
18  Jan  2017 #03: The Power of Purpose, The 6Cs Of Chaos, The Only Threat To Competitive Advantage, Venerability And Vulnerability, 3 Reasons Why Purpose Matters Download
18  Jan  2017 #02: Navigating Chaos, Curiosity, Questions and Momentum Download
18  Jan  2017 #01: Simple Isn't Easy, Start With Self, Why Knowledge Is Not Power Download

#28 Founder Chief Creative Officer of The i.d.e.a. Brand Ryan Berman on Getting a Return on Courage

Founder and Chief Creative Officer of The i.d.e.a Brand Ryan Berman on Getting a Return on Courage.

Founder and Chief Creative Office of The i.d.e.a. Brand, Ryan Berman, is on the show today to share about his new book, Return On Courage. Ryan takes his research on courage and applies it to businesses to build a courage brand. We dive into what courage really means for business and how you can leverage a courage brand to drive better business. Courage requires a willingness to act on a belief with the knowledge that you have to back it up. If courage starts with knowledge, then it also starts with you knowing yourself. Ryan’s company, The i.d.e.a. Brand, is based in San Diego and they are an integrated creative agency, specializing in marketing and messaging. The whole premise of the company is based on the fact that people don’t want to be sold to, instead they want to buy into an idea. Their focus is on coming up with powerful ideas and finding ways to power those ideas in the appropriate channels and building a courage brand.

Key Points From This Episode:

  • Hear Ryan’s story and how he gained experience within the marketing industry.
  • Learn more about why Ryan started exploring courage and the courage brand.
  • Discover Ryan’s three tenets of courage; knowledge, faith, and action.
  • Understand why when it comes to courage, the way we are wired as humans is a major part of the problem.
  • Learn the fives steps to being courageous
  • Learn the top courage myths Ryan shares with us based on his research
  • Find out why it is important to have a clarity on your values and knowing what you stand for.
  • Understand the necessity of injected a rally cry into your “why” to have others rooting for you.
  • Discover why brands can benefit from an injection of courage and why paralysis is the enemy.
  • Hear as Ryan shares the myths of courage that he has discovered in his research.
  • Ryan shares examples of courage within his own personal life that has shaped him.

Tweetables:

 [0:02:07].0] “]
[0:03:20].0] “]
[0:13:42].0] “]
[0:13:47].0] “]

Links Mentioned in Todays Episode:

Ryan on Twitter – https://twitter.com/ryanberman

Ryan’s website – http://www.ryanberman.com/

Ryan on Instagram – https://www.instagram.com/ryancberman/

Ryan on LinkedIn ? https://www.linkedin.com/in/courageousideas/

The i.d.e.a Brand – http://www.theideabrand.com/

Human motorcycle campaign – http://www.theideabrand.com/work/social/international-motorcycle-show/

Major League Baseball project – http://www.theideabrand.com/work/pr/major-league-baseball/

Courage Brands – http://www.couragebrands.com/

Released Episode
23  Mar  2017 #30 A personal interview with Jeff Boss, hosted by Spencer Marona.output Download
17  Mar  2017 #29 FMF Download
15  Mar  2017 #28 Founder Chief Creative Officer of The IDEA Brand Ryan Berman on Getting a Return on Courage Download
13  Mar  2017 #27 4 Es For Exceptional Entrepreneurship: No Matter What You're Doing, You Can Always Rely Upon These Four Strategies Download
10  Mar  2017 #26 FMF: There's No Such Thing As Reinvention Download
08  Mar  2017 #25: The chaos of startups - 4 frameworks to navigate entrepreneurial chaos and start Download
06  Mar  2017 #24: Mine the Hunt Download
03  Mar  2017 #23 FMF Focus on what you can affect and effect Download
01  Mar  2017 #22: 4 Leadership Lessons from the SEAL Teams That Are Fundamental To Business and Everyday Life Download
27  Feb  2017 #21: Stop worrying about yourself, doing vs being, the me vs we connection Download
24  Feb  2017 #20 Death, Love and Time Download
22  Feb  2017 #19 Don't Focus On The Product, Focus On This Download
20  Feb  2017 #18 Founder and CEO of Know Your Company Claire Lew On Getting To Know Your Company.output Download
17  Feb  2017 #17 4 Simple Strategies To Get (And Stay) Productive Download
16  Feb  2017 #16: Interview with Jason Lewis, Founder Theralent Executive Search On Making The Mindset Shift From Business Executive to Business Owner Download
15  Feb  2017 #15 Trust, Ego, We And Me.output Download
14  Feb  2017 #14 Interview with Author and Leadership Coach and Consultant Angela Sebaly on Courage Download
13  Feb  2017 #13 Interview With Jotforms Founder Aytekin Tank On How To Leverage Cross Functional Teams For Better Business Performance.output Download
10  Feb  2017 #12 Five Minute Friday Weekly Recap Download
08  Feb  2017 #11 Tom Brady Didn't Win, He Did This Download
06  Feb  2017 #10 Interview with Entrepreneur and author of Purpose is Profit Ed 'Skip' Mclaughlin Download
03  Feb  2017 #09: Embrace the Struggle Download
01  Feb  2017 #08: Chaos is freedom. Relish in it Download
30  Jan  2017 #07: Five Year Vietnam Pow, Leadership Coach, Consultant And Author Lee Ellis on Honor And Leadership Download
27  Jan  2017 #06: Five Minute Friday: The One Practice You MUST Do To Forge Clarity And Stay Competitive Download
25  Jan  2017 #05 Entitlement, Choice, Plodding vs Bursting, Goal Setting Download
23  Jan  2017 #04: 4 Simple Strategies For Finding Clarity Download
18  Jan  2017 #03: The Power of Purpose, The 6Cs Of Chaos, The Only Threat To Competitive Advantage, Venerability And Vulnerability, 3 Reasons Why Purpose Matters Download
18  Jan  2017 #02: Navigating Chaos, Curiosity, Questions and Momentum Download
18  Jan  2017 #01: Simple Isn't Easy, Start With Self, Why Knowledge Is Not Power Download

#28 Founder Chief Creative Officer of The IDEA Brand Ryan Berman on Getting a Return on Courage

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Founder and Chief Creative Officer of The i.d.e.a Brand Ryan Berman on Getting a Return on Courage. 

Founder and Chief Creative Office of The I.D.E.A. Brand, Ryan Berman, is on the show today to share about his new book, Return On Courage. Ryan takes his research on courage and applies it to businesses to build a courage brand. We dive into what courage really means for business and how you can leverage a courage brand to drive better business. Courage requires a willingness to act on a belief with the knowledge that you have to back it up. If courage starts with knowledge, then it also starts with you knowing yourself. Ryan’s company, The I.D.E.A. Brand, is based in San Diego and they are an integrated creative agency, specializing in marketing and messaging. The whole premise of the company is based on the fact that people don’t want to be sold to, instead they want to buy into an idea. Their focus is on coming up with powerful ideas and finding ways to power those ideas in the appropriate channels and building a courage brand. 

 

 

Key Points From This Episode: 

 

  • Hear Ryan’s story and how he gained experience within the marketing industry. 
  • Learn more about why Ryan started exploring courage and the courage brand.  
  • Discover Ryan’s three tenets of courage; knowledge, faith, and action. 
  • Understand why when it comes to courage, the way we are wired as humans is a major part of the problem. 
  • Learn the fives steps to being courageous
  • Learn the top courage myths Ryan shares with us based on his research
  • Find out why it is important to have a clarity on your values and knowing what you stand for. 
  • Understand the necessity of injected a rally cry into your “why” to have others rooting for you. 
  • Discover why brands can benefit from an injection of courage and why paralysis is the enemy. 
  • Hear as Ryan shares the myths of courage that he has discovered in his research. 
  • Ryan shares examples of courage within his own personal life that has shaped him. 

 

Tweetables: 

 

“People don’t want to be sold to, they do want to buy in.” – @RyanBerman [0:02:07].0] 

 

“Courageous ideas are the only ideas that matter.” – @RyanBerman [0:03:20].0] 

 

“Core values are not eye rolls; they are how the exceptional roll.” – @RyanBerman [0:13:42].0] 

 

“When you know what you stand for, you know when you can take a stand.” – @RyanBerman [0:13:47].0] 

 

Links Mentioned in Todays Episode: 

 

Ryan’s website – http://www.ryanberman.com/  

The i.d.e.a Brand – http://www.theideabrand.com/  

#27 4 Es For Exceptional Entrepreneurship: No Matter What You’re Doing, You Can Always Rely Upon These Four Strategies

The hardest part about being an entrepreneur isn’t coming up with the next genius idea.

In this episode, Jeff Boss shares 4 Es of Exceptional Entrepreneurship to rely upon amidst chaos.

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Read Full Transcript

Welcome to the ChaosCast episode 27, this is your host Jeff Boss.

Today we are going to talk about entrepreneurship and more specifically, exceptional entrepreneurship.

Because, I find that with this whole theme of chaos, nowhere else does this chaos really reside as profoundly and is fiercely as in the start up world.

When you're just starting a business, whether you're working for yourself or working with partner, when you're just getting a business off the ground there are so many things, so many hats that you have to wear, and it's very difficult--it's very difficult to focus on--which is right.

So with today's podcast what I figured I'd do is talk about the for Es of exceptional entrepreneurship--and I put "exceptional" and air quotes because I don't like to label absolutes.

I don't believe in absolutes I don't believe that there is any sort of 100% certainty.

I don't believe there's any 100% failure in a bleeding failure.

I believe that failure only exists when you choose to stop learning.

I believe that you can aim for perfection but you never get to perfect. I talked about this before so I won't rehash it today.

But what I will talk about today are a few exceptional practices to be aware of when it comes to navigating chaos in the entrepreneurial realm...

So with that, I'll say this: that the hardest part about being an entrepreneur isn't necessarily coming up with that the next genius idea (although genius does up).

Creativity is important but once your product hits the market you need a strategy to keep that good idea going; to keep that good idea spreading and sustaining it's worth.

And I'll let you in on a little secret with you folks out there who are interested in in writing a book. The hardest part about a book's success isn't writing it, it's marketing it. Marketing it is the hardest thing about book writing. It's easy to write, but once you're done how are you going to get that book out there?

And the same is true for offering a product or service. The "make a great and they'll come" strategy doesn't work it. It doesn't work and it doesn't work for the simple fact that people don't know what they don't know.

They don't know that your product or service exists because you haven't reached out to them yet to keep the momentum of that--again "genius" in air quotes--flowing. You need to get out there and socialize; you need to proliferate yourself so that people know that you and your product exists.

The keys that I've found to do so are the following four E's.

These E's will help navigate you in the right direction of exceptional entrepreneurship, and the first one is exposure because more exposure means marketing leads and more opportunities.

It is a numbers game to get your name in your business and your product out there. It's a numbers game. If you're looking to monetize your email list--and this is this is just an example--if you're looking to monetize your email list let's say you have 10,000 people on your on your email list.

20% of those 10,000 argument actually open up your email. That's about 2000 people.

If you're looking to have a webinar 40% of those 2000 actually register, that's 800.

And only 50% of those 800 will actually attend if you are offering a product or service at the end of that webinar.

So, roughly 13% are going to buy--that's 51 people out of those 10,000. 51 people out of 10,000!

That's why it's a numbers game and the higher you get your numbers the higher the probability that you can enlist more folks.

So, identify the spots where customers shop and become the helpful customer. Do so in the aisle at the grocery store--don't be weird about it--do so at Starbucks or wherever you buy your coffee. Offer advice, offer a solution. offer help--and perhaps a business card.

If you own a painting business for example get to know the local retail clerks at every paint store in a 50 mile radius by name and frequent those stores on a consistent basis.

Consistency and interaction builds trust. Or you can join a group the entrepreneurs organization is a one-stop shop for start up folks, if we're going to continue with this theme of startups and entrepreneurs.

But the entrepreneurs organization offers everything from personal mentorship to networking local meeting chapters. I'm not a member and they have any idea that I'm mentioning this, I don't have any affiliation with them, it's just something that I found useful.

The whole point here is to keep in mind that every bit of exposure helps. Identify the communities where your business or your ideal customer might be and then attend those groups.

With more exposure comes the experience of dealing with diverse groups of understanding the different needs through different pain points and understanding the people and their expectations of what you're looking for. This requires the soft skills I mentioned in either episode one or two that are really anything but soft, their extremely hard skills to learn and the skills that leaders sometimes take for granted after getting used to an executive or high level position. Never forget this: that relationships make the world go round and they always, always require constant cultivation. It doesn't matter what industry you're in, relationships are agnostic. You need relationships to do better business.

Some other great sources for experiences might be universities. Many offer classes on entrepreneurship to educate students on what mistakes not to make, so look for ways in which you can gain experience because, actually, the more experience you gain the more that you can list in your curriculum vitae that you are the speaker at so-and-so, that you helped students at a local university, that you spoke at a local library, and you can label yourself as a speaker now. You catch my drift.

Listen to hear more...


Released Episode
23  Mar  2017 #30 A personal interview with Jeff Boss, hosted by Spencer Marona.output Download
17  Mar  2017 #29 FMF Download
15  Mar  2017 #28 Founder Chief Creative Officer of The IDEA Brand Ryan Berman on Getting a Return on Courage Download
13  Mar  2017 #27 4 Es For Exceptional Entrepreneurship: No Matter What You're Doing, You Can Always Rely Upon These Four Strategies Download
10  Mar  2017 #26 FMF: There's No Such Thing As Reinvention Download
08  Mar  2017 #25: The chaos of startups - 4 frameworks to navigate entrepreneurial chaos and start Download
06  Mar  2017 #24: Mine the Hunt Download
03  Mar  2017 #23 FMF Focus on what you can affect and effect Download
01  Mar  2017 #22: 4 Leadership Lessons from the SEAL Teams That Are Fundamental To Business and Everyday Life Download
27  Feb  2017 #21: Stop worrying about yourself, doing vs being, the me vs we connection Download
24  Feb  2017 #20 Death, Love and Time Download
22  Feb  2017 #19 Don't Focus On The Product, Focus On This Download
20  Feb  2017 #18 Founder and CEO of Know Your Company Claire Lew On Getting To Know Your Company.output Download
17  Feb  2017 #17 4 Simple Strategies To Get (And Stay) Productive Download
16  Feb  2017 #16: Interview with Jason Lewis, Founder Theralent Executive Search On Making The Mindset Shift From Business Executive to Business Owner Download
15  Feb  2017 #15 Trust, Ego, We And Me.output Download
14  Feb  2017 #14 Interview with Author and Leadership Coach and Consultant Angela Sebaly on Courage Download
13  Feb  2017 #13 Interview With Jotforms Founder Aytekin Tank On How To Leverage Cross Functional Teams For Better Business Performance.output Download
10  Feb  2017 #12 Five Minute Friday Weekly Recap Download
08  Feb  2017 #11 Tom Brady Didn't Win, He Did This Download
06  Feb  2017 #10 Interview with Entrepreneur and author of Purpose is Profit Ed 'Skip' Mclaughlin Download
03  Feb  2017 #09: Embrace the Struggle Download
01  Feb  2017 #08: Chaos is freedom. Relish in it Download
30  Jan  2017 #07: Five Year Vietnam Pow, Leadership Coach, Consultant And Author Lee Ellis on Honor And Leadership Download
27  Jan  2017 #06: Five Minute Friday: The One Practice You MUST Do To Forge Clarity And Stay Competitive Download
25  Jan  2017 #05 Entitlement, Choice, Plodding vs Bursting, Goal Setting Download
23  Jan  2017 #04: 4 Simple Strategies For Finding Clarity Download
18  Jan  2017 #03: The Power of Purpose, The 6Cs Of Chaos, The Only Threat To Competitive Advantage, Venerability And Vulnerability, 3 Reasons Why Purpose Matters Download
18  Jan  2017 #02: Navigating Chaos, Curiosity, Questions and Momentum Download
18  Jan  2017 #01: Simple Isn't Easy, Start With Self, Why Knowledge Is Not Power Download